From The Desk of Erica Statly.
Marketing Strategy Workshop: Mizuno Running Shoes
How do you write a marketing strategy? What’s the difference between a marketing strategy and a marketing plan? This blog walks through a hypothetical to explain the difference, using Mizuno Women’s Running Shoes as our example.
What is Marketing Project Management?
Marketing project management is becoming more and more of a need to larger organizations as they struggle to keep up with rapid growth.
Search Engine Optimization for TikTokers
Search engine optimization helps you rank in search engines. Search engines include Google, Bing, TikTok and YouTube. Let’s break down how to apply SEO best practices to TikTok.
How to Write Copy For Your Website Homepage
The homepage of a website is a prospect’s first impression of your brand. Learn how to write engaging website copy to keep readers on your page.