How to Create Your Brand Identity
A brand identity is an assembly of the various components you will use to portray an image to your consumers.
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Chapter 1: What's your direction?
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Chapter 2: Adding Some Flavor
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Chapter 3: Competitor Research
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Chapter 4: Designed Assets
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Extra Credit
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Extra Credit ✳
You’ve done all the work. Congrats!
If you want to be an overachiever, I recommend compiling all the work you’ve done into a Google spreadsheet to create a competitive analysis template. Feel free to steal, quote, use all of the tips and methodology outlined here (it’s not like they’re original ideas by any measure).
Use it on future job applications to impress the heck out of your future employer or link it up on your online portfolio.