Erica Statly

Building companies, raising animals, and quietly dismantling the systems that were never designed for the way we actually want to live.

Work should fit your life. Not the other way around.

The 8-hour workday wasn’t designed for us. It was designed for factories.

Let’s rethink work, freedom, and time.

A collection of companies

The 128 Collective

A revenue operations firm for growing companies.

Founder & Chief Executive Officer

Bettie the Dog

UGC Pet Brand

Momager & Creative Director

Erica Statly

Personal Platform

Thought Leader

About

I build the things I believe in.

I’m a founder, creator, and a mom to a very charismatic dog (@bettiethedog) and a very grumpy cat (Lady). I’ve spent years building brands that actually mean something.

And I’ve spent equally aslong questioning why we’re organizing our lives around work schedules inherited from the industrial era.

Nature grounds me. Animals teach me.

And freedom (real, true freedom), to work how and when you’re most alive, is something I think about every single day.