Whether you currently host a podcast or are thinking of starting one, use this guide to optimize your podcast for discoverability on the internet.

Looking to try your hand as a copywriter? This is a step by step process to begin a career in copywriting with little to no experience.

A business, lifestyle and wellness tidbit from the desk of Erica Statly for June 2023.

How do you write a marketing strategy? What’s the difference between a marketing strategy and a marketing plan? This blog walks through a hypothetical to explain the difference, using Mizuno Women’s Running Shoes as our example.

Marketing project management is becoming more and more of a need to larger organizations as they struggle to keep up with rapid growth.

Search engine optimization helps you rank in search engines. Search engines include Google, Bing, TikTok and YouTube. Let’s break down how to apply SEO best practices to TikTok.

The homepage of a website is a prospect’s first impression of your brand. Learn how to write engaging website copy to keep readers on your page.