From The Desk of Erica Statly.

Erica Statly Erica Statly

How to Create Accurate Timelines for Projects

Improve your project management skills by mastering accurate timeline estimations. This comprehensive guide covers six essential estimation techniques—Critical Path Method, Three Point Estimation, Bottom Up Estimation, Top Down Estimation, Parametric Estimate, and Expert Judgment.

Read More
Erica Statly Erica Statly

How to Price Yourself as a Freelancer

When you’re deciding what rates to charge as a freelancer, there are various factors to consider. This article creates loose guidelines to creating your pricing structure.

Read More
Erica Statly Erica Statly

My Freelancing Journey To Date

Being a freelance marketing consultant takes time and dedication. Here is the span of my journey from 2015 to present day and where I’m going next.

Read More
Erica Statly Erica Statly

Marketing Strategy Workshop: Phlur

Let’s walk through a hypothetical marketing strategy for the brand, Phlur, with an objective of increasing their social following and engagement.

Read More