How to Leverage Content to Establish Yourself as a Thought Leader
Situation
My client was looking to become established as a “influencer” in the marketing industry. We were facing the issue of an already crowded, loud space and a $0 budget — she wanted to rely purely on organic efforts.
Task
After spending time getting to know my client and her brand, we determined the path forward was an official content strategy and ongoing content calendar execution.
Action
Content Strategy
Audience personas (age, city, occupation, online + offline hangouts, where they get information from, preferred form of communication, income, top challenges, current priorities, time stamped day in the life)
Goals, objectives, and key performance indicators to measure against KPIs focused on audience retention and engagement
3 Year Roadmap with specific, clear deliverables and goals by year
On-page SEO quick win’s
Recommendations broken down by channel (best practices, keywords, standing out): Instagram, TikTok, YouTube, LinkedIn, Website
Quarterly tactical plans
Back link recommendations for increased credibility/visibility
Sample content calendar
Blog topic backlog suggestions
Content Calendars
Content Calendar + Cover Letter delivered on monthly basis
Download samples using the buttons below (note: the information populated is placeholder and has no relation to the client at hand)
Project Management
Weekly emails with a rundown of content to-do’s and weekly trends or shifts to address, as a thought leader, and recommendation on which channel to address
Results
38% increase in followers across platforms
Highly retained and consistently engaged audiences, particularly on LinkedIn
Increased visibility on SERP due to consistently fresh content on website people are actively searching for
