Search Engine Optimization: 640% increase in 9 months for $0
Situation
Client is beginning to gain more traction, looking to expand marketing strategy to obtain inbound leads
Interested in improving organic presence
Client
Undisclosed
Year
Feb 2023 - Present
Task
Revamp website keywords and present recommendations to optimize website and other platforms
Action
$0 SEO Campaign
Developed and implemented keyword structure built on pillar pages and topic clusters
Identified media opportunities and key reporters to develop relationships with
Implementation of Hubspot for marketing + inbound lead tracking
Result
Within 9 months without spending a dime on marketing tactics
4 earned media articles from high quality outlets
640% increase in referral traffic
62% engagement rate from referral traffic
5% increase in organic traffic
58% engagement rate from organic traffic
26% increase in organic social traffic
59% engagement rate from organic social traffic
