Chapter 2: Adding Some Flavor
Why are brand values important?
Businesses pop up left and right. In a sea of brands online, how do you stand out and convince your audience you’re trustworthy?
Solid brand values act as a beacon of light. They guide your messaging, staff and culture, and trajectory of your brands success.
If you manage to weave your brand values into every interaction, you will slowly and consistently build trust with your audience.
Examples of Brands with Strong Values
Starbucks
Craft
Courage
Belonging
Results
Joy
Patagonia
Quality
Integrity
Environmentalism
Justice
Not bound by convention
Kellogg’s
Integrity
Accountability
Passion
Humility
Simplicity